Change at any other level; behaviour/actions or mindset requires constant maintained and is ultimately exhausting. Behaviours and thinking fluctuate from moment to moment and are affected by so many factors. It is like putting on a face or wearing clothes - to keep up appearances, we have to be constantly monitoring ourselves. And you know you are not your grooming or your clothes.
By contrast, you are always YOU at an identity level, even when you are not performing any of the roles you take, even when you are asleep. For example, you know your gender and you are that gender even when you are not consciously aware of it and it subtly informs your actions without any effort – automatically and with ease. For you to conform to some other way of behaving that is contrary concept self – your inner identity - takes effort, doesn’t it? And that is not sustainable, is it?

Paying attention at the identity level is where you gain most leverage in impactful, permanent influence/impact/transformation…whatever you want to call it.
Next Level Leading is not simply about saying the right thing. It is not simply about doing the right thing. It is leading from the inside out. It is about BE-ing the change. Neuroscience tells us this is the most powerful way to create impact and change, because it uses how our brains naturally learn – through modelling what we see.